Jewelry Industry Trends: Value Redefinition & Innovation Drive
I. Polarized Consumption, Emotional Value Rises
High-end focuses on craftsmanship and collectibility, mass-market seeks personality and affordability. Younger consumers drive the shift from "value storage" to "emotional connection," boosting demand
for customized and accessible luxury designs. Online channels (livestream/content platforms) are key growth drivers.
II. Dual Tech Drivers: Smart + Sustainable
Smart lighting is now standard for store upgrades, enhancing displays while saving energy. 3D printing and blockchain improve production and traceability. Sustainability gains focus with recycled materials,
lab-grown diamonds, and the pre-owned market.
III. Globalization: Opportunities Amid Challenges
Chinese brands expand overseas, with accessible luxury lines going global. Gold price volatility and geopolitical uncertainty pose challenges, met with digitalization and supply chain optimization.
Cross-sector collaboration and omnichannel strategies are prioritized.
IV. Future Competition: Value and Ecosystem Focus
The industry shifts from price wars to value competition, where design and brand narrative are central. Personalized customization and green innovation will be key growth areas.
Companies must deepen existing markets while exploring new categories and international opportunities.