Did You Do Your Homework on Store Lighting? Are You Making These Costly Mistakes?
When it comes to store renovation, lighting is surprisingly one of the most overlooked aspects. Cutting corners or making uninformed choices can lead to painful losses—literally.
For a jewelry store, poor lighting can turn precious pieces into "cheap-looking goods." Check out these common pitfalls—have you encountered any?
❌ Using One Color Temperature Throughout:
Gold appears gray and dull, diamonds lose their fire, and the translucency of jade is completely lost—making customers question the authenticity of your jewelry.
❌ Color Rendering Index (Ra) < 90:
Colored gemstones look distorted, pearls lose their iridescence, and even the most expensive jewelry appears cheap and unappealing.
❌ Poorly Angled Spotlights Causing Glare or Shadows:
Harsh reflections or shadows darken customers' faces during try-ons, obscure jewelry details, and completely kill the desire to purchase.
❌ Display Cases That Are Too Dim:
With illuminance below 300 lux, the brilliance and luster of the jewelry remain hidden, and window displays fail to catch the eye of passersby
✅ The Right Way to Light Your Store
· Precisely Match Color Temperature to Material
Use warm light for gold, cool light for diamonds, and neutral light for jade and pearls.
· Ensure High Color Rendering: Ra ≥ 90 (Ra ≥ 95 for Colored Gemstones)
This is essential for true-to-life color and beauty.
· Design Lighting Based on Ceiling Height and Functional Zones
Tailor lighting plans for aisles, display counters, and main halls—differentiated, precise, and purpose-driven.
Good lighting is not just about "brightening up" a space—it elevates your store's perceived value and directly drives sales. These details significantly impact foot traffic and customer retention. Don’t skip this
critical step in your store's design!